Google Basics

Google sends out what are called spiders, bots, or crawlers to follow links from page to page throughout the Internet. When it finds a new web page it has not indexed, it crawls the code on the page and sends the information gathered back to Google. Bots visit indexed websites again and again so the listing stays fresh, but how often they do may vary.

When Google bots crawl your blog's content and links, they pick up the content and send it back to Google to index in the search engine. Google indexes just about anything you published, you may still get hits for years by people searching Google for your content.

It is possible to block Google from indexing your website. Assorted scripts are available with the help of a web developer or a tech-savvy friend, you can implement into your own blog to block the spiders from crawling your code and content. Try the search engine. Some blog services, like Blogger,, and Vox offer to block them for you if you choose to do so in your settings.

There are reasons why people would want Google to index their sites and reasons why they would not want. Chew on some of these and decide if blocking Google and other search engines from crawling your site is your choice.

Business or pleasure
Do you have a personal or community blog for recreational fun or a blog to represent your business? A lot of bloggers have both, so it is important to consider what you are willing to share on your personal blog and if you mind your professional connections stumbling across it.
If you do wish to run a blog for your personal use and have a professional business presence online or off, you may want to make your personal blog private or take the steps to block Google from indexing your blog, even though it does not guarantee privacy. It is simply a small step. You may also choose to use a pseudonym for your personal thoughts.

Shameless self-promotion
If the purpose of your blog is to gain exposure, allowing Google to crawl your site and index your URLs is a great step. Make sure you also include plenty of appropriate keywords to help target user searches even further and allow you to climb in the Google ranks. You may still choose to use discretion when discussing your personal life, but given the nature of your career, it makes perfect sense to use your name or stage name.

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