Pro and Con of Blog Advertising

The pro:

Advertising on blogs has become more accepted as a way to make legitimate cash. There are bloggers who support themselves solely with advertisements. Of course, not in the sense of placing advertisements all over the blog, hiding the actual content. There are some widely successful sites that run unobstrusive advertisements and use them as a primary source of income.

Once you have established your blog and can convince potential advertisers, via site statistics and consistent content, that they should invest some advertisements on your blog on a regular basis, you can sit back and have money rolling in. You can make a tidy sum if you place your ads wisely and generate steady traffic.

The con:

When you accept ads on your site, you should have a sense of responsibility to your advertisers. Some bloggers have legitimate concerns about making sure their voices are not compromised by the requirements of certain advertisers. In this highly litigious society, advertisers are much more careful about who they align themselves with.

Not all advertisers are that picky, but if you are hoping to make money with your blog, keep your target audience and target advertisers in mind when you post entries.

The best way to keep your blog free of influence and truly your own point of view is to call the shots whenever possible. This may or may not be lucrative, depending on the circumstances, but it is your blog and ultimately your choice on what kind of content it holds and what advertisers you choose to partner with.

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