Site Statistics

Various tools are available to track site traffic, some free, some not, that you can take advantage of. Finding out who reads your site and with what browsers, and what kind of activity specific areas of your blog are seeing, can aid you in enhancing your site further and help you make improvements to areas you think deserve more attention.

Stat counters usually summarize your traffic in a graph format. For example, StatCounter gives you a nice little bar graph to help you monitor general spikes in traffic. But you will want to drill a little further to see what is really going on.

Unique visitors
This is the most important statistic for those who are using blogging for business or revenue-generating sites. This is the total number of people who have come to your website, and you can usually view it by day, week, month, and year. This number includes every person who come to your site, including returning visitors and new visitors. You often need to know this number when selling advertising or obtaining sponsors. Companies buying ad space on a site usually will want to know what you average in unique hits or visitors oer week or month.

Referrers and keywords
In most cases, traffic-monitoring tools tell you where your traffic is coming from. Knowing where your readers are coming from or finding a link to your site can be helpful in terms of tracking your promotion progress. It also gives you a clue of how people are finding your site through search engine.

Entry and exit pages
This feature shows you from what page visitors are entering your site and where they exit. You want people to stay and look around, especially if you are marketing a service or selling a product. If you notice that a large number of people are exiting on an entry that links to a lot of outside resources, you might want to change how you present that information. Your goal is to keep people on your site. The longer they stick around, the more they find, and the higher chances they will return.

You can usually see from which part of the world your traffic is being generated, which can come in handy in certain scenarios.

Browser statistics
The design of a blog or website can really impact how visitors navigate and use your site. It is always important to cater to all current browsers, if possible, but knowing which browser the majority of your site readers use to look at your site can help you weigh options when it comes to design or layout of specific information. If you have an even spread of varying browsers and sizes, choosing a layout that is a bit more flexible can be beneficial. The key is to know your audience.

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